ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Δευτέρα 21 Αυγούστου 2017

First wave of the agoda Travel & Tech Study results: Non-hotel travel accommodation traveler trends


Αποτέλεσμα εικόνας για First wave of the agoda Travel & Tech Study results: Non-hotel travel accommodation traveler trends


SINGAPORE - Agoda, one of the world's largest accommodation booking platforms, reveals the motivations and booking behaviors driving the rise in non-hotel accommodation (NHAs) - also known as homestays. agoda's inventory of over 1.5 million properties worldwide have included all sorts of homestays for years, providing a unique lens to the impact of NHAs over time.
(1) Travelers are more likely to stay in a home when close to home
Domestic travelers are more likely to book homestays. But they are also more likely to consider booking privately-owned homes/apartments when traveling to neighboring countries.  
Travelers from Indonesia (79%), Singapore (71%), Philippines (82%) and Thailand (80%) will most likely consider booking homestays when traveling within Asia. Similarly, travelers from the UK (88%), US (84%) and Australia (75%) will most likely consider booking a privately-owned home within their home continent.
(2) Reasons for choosing a hotel alternative varies across countries
Indonesians (55%), Malaysians (54%) and Filipinos (53%) will book NHAs to accommodate families and large groups.  
Meanwhile, Singaporeans (57%), Thais (54%) and Australians (46%) view NHAs as a less expensive option to a hotel room.
Adventurous Chinese travelers mostly consider NHAs to get a more local travel experience (55%).
Αποτέλεσμα εικόνας για First wave of the agoda Travel & Tech Study results: Non-hotel travel accommodation traveler trends
Family Friendly Spacious Apartment in Shinjuku B26, Tokyo, Japan
(3) NHA types
Amongst non-hotel bookers, there is a clear trend in the most popular type of NHAs booked per market:
  • B&Bs rank first for Filipino travelers, with 53% of those surveyed having booked one in the past year
  • Private homes are among the favorites for travelers from Singapore (44%), Malaysia (40%) and Australia (38%)
  • Villas and guest houses are well liked by Indonesian (37%, 36%) and Thai (31%, 32%) travelers
Connecting these travelers to homestay properties is agoda Homes, a portal for home owners to list their properties to millions of agoda users worldwide, at no cost.
"agoda has offered a variety of homes for many years now, and we will continue to build our inventory to offer travelers more choice - from more conventional options like a private home or a villa to unique properties like a treehouse or even a yacht," said Andy Edwards, agoda's Global Director for Brand and Marketing Communication.
The agoda Travel & Tech Study is based on a survey of 16,000+ respondents aged 18-64 across 15 countries and covers the motivations and booking behavior of travelers in the age of tech innovation.