The Hospitality Sales & Marketing Association (HSMAI) presents the 2016 HSMAI Digital Marketing Strategy Conference on February 17, at the New York Marriott Marquis. The industry’s premier digital marketing event convenes key stakeholders to address the most critical trends affecting digital marketing in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for learning and engagement. HSMAI’s 2016 Digital Marketing Strategy Conference is held the day after the HSMAI Adrian Awards Gala.
“With changing consumer channels, the evolving expectation of personalization, and the explosion of digital sources of information, hotel marketing leaders are facing unprecedented pressures today,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “This conference is where you can connect with the right people and engage in meaningful, thought-provoking conversations about the most important strategic issues facing hotel marketers today.”
With the right strategies, digital marketing also presents an unprecedented opportunity for this industry. This conference will provide practical information and insights that you can use to navigate the crossroads of personalization, attribution, and distribution to drive revenue and profit.
An overview of presentations include:
- Navigating the Era of Disruption
For hoteliers, this means accepting that control is an old-fashioned approach and that value will be determined by insight and flexibility.
- Lessons Learned & Looking Forward: Insights from HSMAI Adrian Award WinnersConference attendees will hear first-hand the lessons learned from Adrian Award Platinum winners on a variety of digital initiatives.
- 2020 Lightening Round: Peer-to-Peer Case Studies and Insights
Engage with subject-matter experts and your peers to understand what digital marketing strategies are working, and in what ways, during this series of short presentations.
- View from the Top
This panel of Chief Marketing Officers and Chief Digital Officers will bring their diverse perspectives to bear on today’s marketing landscape, what the future holds for digital marketing in hotels, and other important issues affecting the practice today.