The Pacific Asia Travel Association (PATA) has signed a Master License agreement with China Ready & Accredited (CRA) in order to promote the global rollout of CRA programmes to PATA members.
CRA delivers a global system of training and accreditation, which provides Chinese consumers with an assurance of a pre-determined level of service quality when interacting with product and service providers outside mainland China. CHINA READY® Training combines the wisdom and life experience of acknowledged expert cultural and business leaders in China, and has been developed in close collaboration with industry experts in the country in which they are to be delivered, ensuring proper cross-cultural pollination and industry relevance.
According to PATA’s recently released Asia Pacific Visitor Forecasts 2014-2018, Chinese visitor arrivals into the Asia Pacific region are expected to reach 182 million by 2018. In addition, China is expected to continue its double-digit growth of departures to destinations in the Americas, Northeast Asia and South Asia over the period 2014-2018. The top three receiving destinations – Hong Kong SAR, Thailand and Macau SAR – are forecast to collectively receive over 87 million additional Chinese visitors by 2018.
