ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Πέμπτη 27 Μαρτίου 2014

WTM Cape Town to debate on mobile impact on tourism

The World Travel Market (WTM) Vision Conference – Cape Town, will be taking place during the inaugural WTM Africa Friday, May 2. It will debate the crucial impact of mobile on the tourism industry and showcase the best mobile apps and case studies.

The latest forecasts for Africa’s rapidly-growing travel and tourism industry will be unveiled at the WTM Vision Conference – Cape Town, and as with the other four WTM Vision Conferences around the globe, it will feature up-to-the-minute market intelligence from Euromonitor International, a leading research specialist with an extensive network of strategic analysts in 80 countries.
According to the UNWTO World Tourism Barometer, demand for international tourism in 2013 was strongest for destinations in Africa (+6%), as well as Asia and the Pacific (+6%).

Paz Casal, Africa Research Manager at Euromonitor International, will present the Travel
Industry Forecast Review 2014, looking at how the recovery in the global economy will affect the continent.

Africa attracted three million additional arrivals, reaching a new record of 56 million, reflecting the on-going rebound in North Africa (+6%) and the sustained growth of Sub-Saharan destinations (+5%).

Regional prospects 8in 2014 are strongest for Asia and the Pacific (+5% to +6%) and Africa
(+4% to +6%).

Casal will investigate trends such as Mandela pilgrimage tourism, as well as online and mobile developments which enable consumers to bypass traditional distribution methods.

“With international hotel chains buying up regional players, Sub-Saharan Africa holds the last piece of the puzzle in the search for long-term sustainable growth,” she said.

The second session at WTM Vision Conference – Cape Town will be from Digital Tourism
Think Tank, Called “Mobile is here to stay – 2014 Goes Mobile,” the session will present global and African case studies of tourism organizations and businesses which have successfully incorporated mobile into their digital marketing.”

Think Tank experts will showcase the best apps to demonstrate how mobile strategies can shape and add value to the overall tourism experience.