Tourism
Opportunities for Families, Young People and Couples Will Be
Presented at FITUR 2013 from 30th January to 3rd February in Madrid.
The
tourist industry has sought to introduce the latest trends,
developments and options in order to satisfy every kind of traveller.
In this respect, families look for activities and facilities that
enable their kids to have a great time within a safe and secure
environment, a very different set of concerns compared to a newly-wed
couple or a group of young people. Thus, a growing number of tourism
companies and authorities have chosen to incorporate programmes that
are designed to cater for the needs of each of these segments and
FITUR, which is due to take place from 30th January to 3rd February
in Madrid, is the ideal setting that has been chosen to promote these
programmes and seduce potential travellers.
It
is often the case that trips that may be attractive to parents are
not especially appealing to the children. However, in order to
address this problem, many tourism companies and authorities have
created products that take the needs of all members of the family
into account. This is the case at Marina d'Or, which offers a
children's play-park, activities and shows designed for the youngest
members of the family. During the course of FITUR, this exhibitor
will present its latest developments to visitors. The Polynesia Water
Park has 51 attractions, together with a
covered and heated swimming area so that the facility can be enjoyed
throughout the entire year. For its part, the Enchanted Garden offers
children a magical world in which the trees move and tell stories,
replete with an endless series of cartoon characters such as gnomes
and fairies. Whilst children enjoy these attractions, parents can
relax at the Sea-Water Spa, the largest in Europe. Another idea under
the heading of family tourism comes from Loro Parque, which will
commemorate its Fortieth Anniversary with a series of new shows for
the entire family. Meanwhile, at the Siam Water Park, the
bravest visitors can try out the new 200-metre-long Kinnaree Shoot
and the Sawasdee Aquatic Jungle.
The
hotel chain, H10, also offers a range of family tourism products,
having taken the youngest members of the family into account
with the design of
its latest establishment, the Hotel known as Ocean Varadero El
Patriarca in Cuba. The hotel's sports facilities are complemented
with two areas, the Miniclub Daisy and TeenClub, featuring daytime
activities, shows and music for children and young people,
respectively.
This
trend has also been adopted by Princess Hotels in the refurbishment
of a number of its establishments. In order to cater for the needs of
its guests more effectively, the Hotel Jandía Princess, located in
Fuerteventura, has created two clearly differentiated areas. The
Family Princess Area is specially designed for family tourism and
includes a series of recreational areas for children, such as the
Farm Princess. The other part of the hotel has been turned into an
Adults Only Area, which is equipped with a chillout swimming-pool and
wellness and Zen areas. As part of this initiative, the Hotel
Suite Princess has been entirely transformed
into an Adults Only establishment. At an international level, the
Hotel Bávaro Princess, located in Punta
Cana, has refurbished its rooms,
creating ambiences that are specifically designed for couples, known
as Honeymoon suites.
Tourism
Ideas for Young People
The
Palladium Hotel
Group is a pioneer when it comes to offering
specific products for young people. Its Ushuaïa Ibiza Beach Hotel is
an innovative accommodation concept that combines discotheques with a
hotel, whilst the Group's Mallorca Rocks Hotels and Mallorca Rocks
Apartments, have been decorated with young people in mind, replete
with contemporary photos, graffiti featuring musical motifs and
psychedelic shower-curtains, among other aspects, in order to evoke
the latest music scene.
Various
tourist destinations have
also segmented their tourism opportunities in order to attract all
kinds of visitors. In this respect, we might mention Germany, which
will turn 2013 into a thematic year under the heading of
"Youth Travelto
Germany - Hotspots, Brand New, Lifestyle", an initiative to be
supported by a campaign in the social media. For their part, families
can enjoy all the magic of Germany with the "German Fairy Tales
Route", an itinerary that
forms part of the activities organised to commemorate the Two
Hundredth Anniversary of the publication of "Children's and
Household Tales" by the Brothers Grimm. Thus, children can
discover the village where Snow White lived, Bad
Wildungen-Bergfreiheit, the Region inhabited by Little
Red Riding Hood between
Alsfeld and Fritzlar, and the valley of Mother Holle in Hohen
Meißner. Furthermore, the Permanent Exhibition at the Brothers Grimm
Museum at the Palace of Bellevue offers both children and adults the
opportunity to discover the entire history surrounding the Brothers
Grimm and their literary output.
