The
new monster-themed toys aimed at pre-school children, truly embody
the spirit of
young globalistas with quirky names from across the globe. The
playful monsters - Worzel, Mundy, Grumpel and Furgus each have their
own personality traits andhobbies,
join four existing characters in the collection, and are ideal travel
companions to fuel a child’s
imagination. Connectingwith
an audience across diverse platforms from social media, Emirates’
Skywards Skysurfers programme and other online channels, the distinct
names resonate with a unique international flavour. Green monster
Worzel has been named by Emirates’Facebook community
of over one million fans, lovable Mundy and Grumpel are winning names
selected from online communities in Brazil and Germany respectively,
and the distinctive one-eyed red monster Furgus has been named by
Emirates’ Skywards Skysurfer members.
“The
positive feedback we received when we first launched the monster
characters was extremely encouraging, and we were challenged
with raising
the bar even
higher the second time around,” said Terry Daly, Divisional Senior
Vice President, Service Delivery – Emirates. "Now, not only is
the input of our customers vital to the design of the new characters,
but our frequent young travellers can
also look forward to building their own collection of toys. For
families, a great on-board children’s product helps deliver a great
flight, and underpins our commitment to providing a stress-free
travel experience."
The
new monster toys will come in two categories; with an initial
introduction of the Blanket Buddies - plush
characters wrapped around soft polar fleece
blankets, which will be followed by the same
characters as Seat
BeltCritters - little toys worn around a seat
belt to encourage safety.
All
Emirates flights will offer a selection of the monster toys for
pre-schoolers, and older children can enjoy the Quiksilver collection
of travel-inspired products co-designed with iconic lifestyle brand
Quiksilver, on long-haul flights over five hours.
Young travellers can also enjoy the existing range of
children’s products including the E-kids magazine, colour pencils,
branded Emirates rucksacks and cooler bags, children’s eyeshades
and the popular Dr. Seuss books. The new toy collections combined
with an updated in-flight entertainment system ice and a dedicated
children’s on-board menu with its own colourful livery, underpins
Emirates’ commitment to providing families with a hassle-free,
relaxing journey.
