Russia’s
largest travel and tourism event, Moscow International
Travel and Tourism exhibition (MITT), will mark its
20thanniversary on 20-23 March 2013.
Held
since 1994, this professional B2B travel event showcasesall
the countries and destinations available to the Russian
outbound travel market. In 2011, Russians took
43.7 million outbound trips, and in 2012 this figure is expected to
increase by 8%. At MITT, 95% of exhibitors are promoting holidays
abroad.
At MITT 2013, Cuba will be the event’s Partner Country. With this unrivalled exposure, Cuba will be able to communicate the highlights the country has to offer Russian tourists. A country that is already well-known for its rum, cigars and beaches, Cuba is looking to grow their appeal to the Russian market as a prime holiday destination.
At MITT 2013, Cuba will be the event’s Partner Country. With this unrivalled exposure, Cuba will be able to communicate the highlights the country has to offer Russian tourists. A country that is already well-known for its rum, cigars and beaches, Cuba is looking to grow their appeal to the Russian market as a prime holiday destination.
Estefania
R. Escobar Diaz. Ministry of Cuba, Moscow Office Director, commented;
“Russian arrivals to Cuba have increased significantly in the past
few years. In 2009, there were 37,000 Russian tourists and in 2011,
there was an increase to 78,000. We are very keen to continue this
growth and thus, decided to become the Partner Country at MITT
exhibition for its 20th year.”
Many
of MITT’s long-standing exhibitors, who have participated at the
show since its inception, have offered their congratulations on the
20th anniversary of the event.
Sergey Kanaev, Director of the Russia, CIS and Baltic Office of the Dubai Department of Tourism and Commerce Marketing, commented; “20 years ago, Dubai announced itself to the young Russian travel market for the first time by exhibiting at the debut MITT event. Dubai has constantly exhibited at every MITT event, acquiring potential each time by the increasing the number of exhibitors and professional visitors.”
Sergey Kanaev, Director of the Russia, CIS and Baltic Office of the Dubai Department of Tourism and Commerce Marketing, commented; “20 years ago, Dubai announced itself to the young Russian travel market for the first time by exhibiting at the debut MITT event. Dubai has constantly exhibited at every MITT event, acquiring potential each time by the increasing the number of exhibitors and professional visitors.”
Noridah
Kamaruddin, Director of Tourism Office of
Malaysia, commented; “The Ministry of Tourism of
Malaysiaexhibits every year at MITT, which is celebrating its
20th anniversary in 2013. We have not missed a single year - we
consider the exhibition to be one of the main events in the tourism
industry. For us, MITT’s great importance is down to its
large number of visitors and interesting
exhibitors.”
Maria
Badakh, Head of Sales, ITE Group, stated; “I am delighted with our
new partnership with Cuba which is a testament to the importance of
MITT to international exhibitors. I would also like to welcome
Uruguay and Okinawa (Japan) to the show for the first time. 97% of
exhibition space is already booked and we look forward to the
20thedition of the event”.
There
will also be a Luxury sector at MITT for the first time, with a
dedicated area for exhibitors who specialise in this area. Russian
tourists are some of the highest spenders when travelling abroad,
which makes them a key market for many companies to target. In 2011,
Russian tourists spent 32.5 billion USD on trips abroad, and are now
the 7th top spenders in the world.
For
the 3rd time, MITT will also host the Medical Tourism sector and
conference within the exhibition. At 2012, 129 exhibitors from 45
countries participated in this sector.
MITT
takes place at the Expocentre, Moscow, Russia. The first three
days are for B2B visitors from the travel industry.
The last day is open to the general public. In 2012,
82,993 visitors attended the event to meet over 3,000
exhibitors from 197 countries and regions.