Over
three million foreign tourists visited Chile during 2011, which meant
an increase of 11 percent over 2010. This number is a meaningful high
for the Chilean Tourism Industry and it underlines our international
promotional strategy that focuses strongly on the end consumer.
Up until 1991 Chile received one million tourists and today, the Government and all the organizations working in tourism promotion have proposed a goal of 4 million travellers for 2014, thus rising to 6 percent the contribution of this economic activity to the country’s GDP. It is estimated that towards the end of 2012 the number of tourists visiting Chile will surpass 3,000,500 foreigners.
During the last two years, the most prestigious media have put Chile in a top position in international markets, highlighting that the country is a contemporary, diverse and dynamic destination. In 2011, The New York Times chose Santiago de Chile, the capital, as one of the must-see cities to visit in the world.
The National Geographic Traveller Magazine included Torres del Paine National Park, located in the southernmost end of Chile, as one of the best natural destinations of the globe and Lonely Planet recommended Chilean Patagonia as one of the 10 regions in the world to visit this year. The web site budgettravel.com which has more than 8 million visits per month published a list of 10 islands you must see before you die and 2 of them were Chilean: Easter Island and Chiloe, both places with unique heritage experiences.
Turismo Chile, the entity in charge of international promotion of the country as a tourist destination, works permanently in the research and application of the most effective strategies to allow inserting national industry in the competitive worldwide market.
The new campaign to promote tourism in Chile is geared to communicating the great diversity of the country, highlighting to foreign visitors the experience factor more than the destinations themselves and showing Chile as an active country, filled with energy. Current global tendencies in tourism marketing are moving away from the merely geographic towards a living experience, in which the client is beckoned into actually imagining what he or she would experience in the destination.
Up until 1991 Chile received one million tourists and today, the Government and all the organizations working in tourism promotion have proposed a goal of 4 million travellers for 2014, thus rising to 6 percent the contribution of this economic activity to the country’s GDP. It is estimated that towards the end of 2012 the number of tourists visiting Chile will surpass 3,000,500 foreigners.
During the last two years, the most prestigious media have put Chile in a top position in international markets, highlighting that the country is a contemporary, diverse and dynamic destination. In 2011, The New York Times chose Santiago de Chile, the capital, as one of the must-see cities to visit in the world.
The National Geographic Traveller Magazine included Torres del Paine National Park, located in the southernmost end of Chile, as one of the best natural destinations of the globe and Lonely Planet recommended Chilean Patagonia as one of the 10 regions in the world to visit this year. The web site budgettravel.com which has more than 8 million visits per month published a list of 10 islands you must see before you die and 2 of them were Chilean: Easter Island and Chiloe, both places with unique heritage experiences.
Turismo Chile, the entity in charge of international promotion of the country as a tourist destination, works permanently in the research and application of the most effective strategies to allow inserting national industry in the competitive worldwide market.
The new campaign to promote tourism in Chile is geared to communicating the great diversity of the country, highlighting to foreign visitors the experience factor more than the destinations themselves and showing Chile as an active country, filled with energy. Current global tendencies in tourism marketing are moving away from the merely geographic towards a living experience, in which the client is beckoned into actually imagining what he or she would experience in the destination.