From
taxes to unemployment to the upcoming election, Princess
Cruises is stepping in
to help people get away from it all with the launch of “The
Campaign to Escape Completely” for a chance
to win free
cruises and gifts.
Now
through November 6, Princess Cruises is focusing on what it
does best - offering consumers the
opportunity to escape completely by giving away
free Caribbean and West Coast Getaway cruises. Plus, the line is
offering achance to win a cruise on the new Royal Princess
through games and sweepstakes.
The
light-hearted “anti-negativity” campaign was inspired by the
line’s employees who wanted to play off the current election theme
but instead spread some cheer and help people escape from the
discouraging headlines. The campaign will feature a series of videos
which are cast entirely with Princess Cruises employees who
rally to deliver happiness and fun to passengers.
“This
initiative came from our own employees’ passion to help our
passengers escape completely,” said Jan Swartz,Princess
Cruises executive vice president. “Part of the campaign is a
series of social videos our employees created to spread some cheer,
especially now when so much of the
news is
negative. In addition, we’ll surprise and delight consumers
with free cruises and gifts to remind them that Princess
Cruises offers THE best way to get away from the everyday and
just relax.”
- “Ballot Box Trivia Challenge” – In addition, Princess is promoting a sweepstakes for a chance to win a cruise on the new Royal Princess. Play the four different trivia games on princess.com for additional entries. Plus, the first five people who answer all questions correctly will win a gift to use on their next cruise, including a $200 LotusSpa treatment or Chef’s Table experience for two, among others.