Air
France confirmed an investment of
several hundred million euros to reposition its products and services
at the best possible level in the industry.
The
Company, which has put customer
satisfaction at the heart of its transformation
plan, is illustrating the dynamic progress within the company to
regain its position as world leader.
On
its long-haul network, Air France will be investing several hundred
million euros to renew its First and Business class cabins and to
make its fleet a reference in terms of comfort, service and in-flight
dining. The Company is thus reasserting its ambition to offer a La
Première service based around three values – excellence, attention
to detail and choice. In this future cabin class, Air France wants
its customers to feel like privileged guests of the La Première
institution. The new “Feel at home” concept has been praised by
customers consulted during the test phase.
These investments,
made possible by the agreements signed within the framework of the
Transform 2015 business plan, will be used to redesign the La
Première and Business cabins on board the Company’s Boeing 777
aircraft from early 2014.
On
18 September 2012, Air France changed the names of its cabin classes,
which are now standardized, easier to understand and more
international.
In
an aim to simplify the system, Air France has chosen to adopt generic
air transport terms for its travel classes, which are already
well-known by its customers: Business, Premier Economy and Economy,
which become the new cabin names on both long-haul and medium-haul
routes. The name La Première, used only on long haul flights,
remains unchanged.
As
of this winter, Air France will be offering Business travellers a
completely redesigned in-flight meal experience inspired by long-haul
flights, more flexibility and more attention in Business and Premium
Economy on the medium-haul network.
Air
France also announced the launch, in partnership with Orange, of an
inflight connectivity offer
on board its short and medium-haul flights.
Following
a test phase which will begin in the next few months, Air France will
be offering customers the opportunity of connecting to the Internet
on its entire medium-haul fleet. This new service will only concern
data transfer. Aircraft will start to be equipped at the end of 2013.
This
service is in addition to inflight connectivity on board
long-haul flights which will be tested on the Air France and KLM
fleets as from the first quarter 2013.
From
2013, travel saver cardholders in Metropolitan France will benefit
from new advantages: domestic
flights will allow cardholders to access Flying
Blue Elite and Elite Plus statuses more quickly
and easily. Moreover, the Metropolitan France travel saver card will
be extended to certain European routes with an adapted fare scale.
In
2013, Air France will offer all its customers a world exclusive
digital press offer free of charge. This innovation will allow
customers to download and store the day’s newspapers and magazines
on their tablet or smartphone before their flight. Moreover, all
customers will benefit from even more à la carte services and
autonomy, throughout their trip.