CAPE TOWN |
Reed
Travel Exhibitions, organiser of the leading luxury travel events
International Luxury Travel Market (ILTM), ILTM Asia, and ILTM
Americas has announced the launch of the first luxury travel event to
focus exclusively on Africa - ILTM Africa.
Taking
place in Cape Town, April 2013, the event will follow ILTM's
successful format of selecting the most discerning luxury travel
agents and specialists to meet directly with Africa's diverse range
of luxury travel suppliers. Whilst the product will be totally
devoted to Africa, buyers will come from it's biggest markets around
the world including USA, Brazil and Europe.
To
comply with ILTM's policy of pre-qualifying both buyers and
exhibitors, each of the buyers and suppliers invited to attend will
be accredited for participation in ILTM Africa. Pre-scheduled
appointments will be arranged on a strict one-to-one ratio.
Commenting
on the company's first Africa launch, Alison Gilmore ILTM Exhibition
Director said "Reed has been exploring opportunities in Africa
for sometime and because of the sheer size of the continent, the
diversity of its luxury travel offering with natural beauty,
world-class facilities, adventure and wildlife experiences, it makes
sense to take our global brand, already on 3 continents, to a new
one, Africa.
"From
the day we launched ILTM Americas earlier this year, we sold out
within a matter of weeks and with the debut event opening on 1st
October, there will be a wait list of companies who will ensure
substantial growth for the event in 2013, we fully expect ILTM Africa
to have the same support".
"Africa
offers it all for the luxury traveller - exotic locations, stunning
properties and unique experiences. Where else can you watch the
phenomenon that is Tanzania's wildebeest migration? watch hippos from
a canoe as you glide down the Zambezi, trek the mighty mountain
gorillas of Rwanda, or enjoy the varying splendour of Africa's mother
city, Cape Town? It is fitting that Africa now has a platform with
ILTM to showcase its wonders and diversity. ILTM has been the pioneer
of luxury travel forums, matching buyers and suppliers in a highly
professional and successful environment" says Frances Geoghegan,
Managing Director of Africa Travel UK.