ΔΙΕΘΝΗΣ ΕΛΛΗΝΙΚΗ ΗΛΕΚΤΡΟΝΙΚΗ ΕΦΗΜΕΡΙΔΑ ΠΟΙΚΙΛΗΣ ΥΛΗΣ - ΕΔΡΑ: ΑΘΗΝΑ

Ει βούλει καλώς ακούειν, μάθε καλώς λέγειν, μαθών δε καλώς λέγειν, πειρώ καλώς πράττειν, και ούτω καρπώση το καλώς ακούειν. (Επίκτητος)

(Αν θέλεις να σε επαινούν, μάθε πρώτα να λες καλά λόγια, και αφού μάθεις να λες καλά λόγια, να κάνεις καλές πράξεις, και τότε θα ακούς καλά λόγια για εσένα).

Κυριακή 26 Αυγούστου 2012

Asia Marketing Fund to Strengthen Australian Tourism Australian


Minister for Tourism, Martin Ferguson AM MP, unveiled a $48.5 million marketing plan to attract more visitors from Asia - Australia's fastest growing tourism region.
The Asia Marketing Fund, announced by the Government in the 2012-13 Budget, provides $48.5 million over four years to promote Australia as a tourism destination to growing markets in Asia.
Minister for Tourism, Martin Ferguson AM MP, said that the funding would allow Tourism Australia to significantly increase its marketing footprint in Asia and build on the updated There's nothing likeAustralia campaign.
"The Asia Marketing Fund will further bolster Tourism Australia's efforts in growing visitor demand from Asia, one of the key pillars of the Government's Tourism 2020 Strategy," Minister Ferguson said.
"The Asian region delivered 40 per cent of all international visitors to Australia last year, and with markets such as China growing by almost 20 per cent last year and Japan rebounding by 16 per cent in June 2012, Asian visitor numbers are set to grow even further.
"This is a very significant funding boost and a measure of just how important we believe Asia is to securing a profitable and sustainable future for our tourism industry.
"That is why I launched the updated campaign in Shanghai in June. With 20 million Chinese people alone already having viewed the ad, we have an ideal platform upon which to now build with the new Asia Marketing Fund."
The first $8.5 million of the fund will be devoted to marketing Australia as a holiday destination to more Chinese cities, reinvigorating marketing in Japan, along with additional funds for tourism research and partnerships to attract more flights from Asia.
Minister Ferguson said that it was important to dedicate resources to existing and new markets within the region where research indicates the greatest growth opportunities for Australian tourism exist.
"While traditional markets in Europe, New Zealand and North America will always remain important to Australian tourism, it is vital that we win a greater share of the growing Asian middle class eager to travel and that our efforts are informed by research into what Asian visitors want," said Minister Ferguson.
The Tourism Australia Board determines Asia Marketing Fund projects.