Exposing
competitive advantages to the professional public attending the
largest and most important business fair in Latin America; ABAV –
The Tourism Fair of the Americas is key for private companies and
public agencies in the travel and tourism industry.
In
addition to tourism operators, airlines, technology companies,
assistance card companies, car rental companies, road transport
companies, hotel networks, resorts, theme parks, convention centers,
sea cruises and other links of the sector´s extensive production
chain, national and international tourist destinations stand out at
the 2012 ABAV – The Tourism Fair of the Americas.
The
event´s 40th edition, which will be held from October 24 to 26 at
Riocentro (RJ), will gather the major players of the market, with a
confirmed record high participation of more than 50 countries
competing for the preference of the increasing demand for leisure and
business trips.
In
this unique scenario, capable of mobilizing a professional public of
more than 23,000 visitors working in travel agencies, who wish to
stay up-to-date to provide excellence services to their customers (of
various profiles), the strong presence of public agencies that
encourage and promote tourism must be highlighted.
Competent
public authorities invest in the event as a high-impact promotional
action, motivated by the expansion of the consumer base in the
domestic market, caused by the economic policy that democratizes the
access of the so-called emerging mid-class to tourism, or caused by
Brazil´s exposure in the media due to the World Cup and the
Olympics.
Seeking
to win tourists through their cuisine, destinations like Bahia, for
instance, expand and innovate their participation by sponsoring one
of the various Aldeias dos Sabores [Flavor Villages] included in the
redesigned layout of the fair, conceived for the typical high-quality
regional gastronomic options.
“It
will be the industry´s largest and best fair of all times held in
Rio de Janeiro”. The words of Antonio Azevedo, president of the
Brazilian Travel Agencies Association – ABAV, perfectly summarize
the expectation of those who will have the opportunity to be part of
and check the exhibitions in the three halls of the Convention
Center.
ABAV
– The Tourism Fair of the Americas will be filled with novelties,
occupying a total area of 45,000 square meters. ABAV will introduce
the Espaço Corporativo [Corporate Space] in a partnership with the
Brazilian Business Travel Association (Abracorp), which turns over
more than R$25 billion per year in the business travel segment. This
initiative attracts Convention Bureaux interested in presenting the
infrastructure installed in their respective cities to the more than
600 Brazilian and foreign hosted buyers, with the purpose of hosting
corporate events of various sizes, formats and segments.
Other
unparalleled initiatives, such as the creation of the Espaço
Empreendedor [Entrepreneur Space]; training sections at Vila do Saber
[Knowledge Village], and Business Rounds in partnership with SEBRAE,
contribute to encourage commercial and qualification activities, such
as the promotion of an international seminar on LGBT consumption,
organized by ITB Berlin – the world´s largest tourism fair and a
partner of ABAV.
The
repercussion of ABAV – The Tourism Fair of the Americas also gains
renewed attention from the global press. Within less than 24 hours
after the beginning of the accreditation period for communication
vehicles interested in covering the event, the organization received
more than 120 registrations from reporters, bloggers and freelance
journalists from domestic and foreign vehicles, major press and
tourism trade. Last year, approximately 500 media professionals were
present, but this figure is expected to increase by at least 30%.
